How to choose a Reddit ads agency
Running Reddit ads is not technically hard. Anybody can open an account and launch a campaign in an afternoon. Running them well is another matter, because success on Reddit depends less on the buttons and more on understanding the communities. That is the gap a specialist agency fills.
What a Reddit ads agency does
A good one handles the whole job:
- Fit assessment: deciding whether Reddit suits your product at all.
- Strategy: choosing communities, messages and campaign structure.
- Creative: writing ad copy that sounds native to each community.
- Setup: building campaigns and installing conversion tracking.
- Management: watching performance, testing and moving budget.
- Reporting: explaining clearly what happened and what comes next.
When it makes sense to hire one
- Your team has no experience on Reddit and no time to gain it by trial and error.
- You tried it yourself and the results were poor.
- You are planning a meaningful budget and want it spent well from the start.
- Your category is sensitive, and a misstep in front of a community would be costly.
If you have a small budget and somebody on the team who is a genuine redditor, running it yourself can be perfectly reasonable. Our complete guide is a good starting point.
Generalist or specialist?
Many digital agencies list Reddit among a dozen platforms. In practice it often gets the leftover attention and creative recycled from other channels, which is the most common of all Reddit advertising mistakes. A specialist lives on the platform, knows the communities and writes for them specifically.
Eight questions to ask before signing
- Do the people writing my ads actually use Reddit? Ask for how long.
- How will you decide which communities to target? The answer should involve research, not a list of the biggest ones.
- Would you ever tell me not to advertise on Reddit? An agency that never says no is not assessing fit.
- How do you charge, and what is not included?
- Is there a minimum contract?
- Who owns the ad account and the data? It should be you.
- What will the reports show? Look for conversions and cost per conversion, not only impressions.
- What happens in the first 30 days? There should be a clear plan.
Warning signs
- Guaranteed results before anybody has looked at your product.
- Vague answers on fees.
- Reports full of impressions and "engagement" with no business outcomes.
- Long lock-in contracts.
- Offers to post fake organic content or buy upvotes. This breaks Reddit's rules and can get a brand banned and publicly shamed.
How agency fees work
The common models are a monthly retainer, a percentage of ad spend, a fixed project fee, or a mix. Each has its place. Percentage of spend is the simplest to understand and scales naturally with the size of the work. Retainers give predictability but can cost a lot when spend is low. Whatever the model, you should be able to calculate your cost before the first call. Our article on the cost of Reddit ads covers the platform side of the budget.
How Team of Monkeys answers those questions
Since we are asking you to quiz agencies, here are our own answers.
Who writes the ads? Longtime redditors, every one. It is the foundation of the company.
How do we charge? 25% of ad spend, plus VAT where it applies. No setup fee, no retainer, no minimum. It is all on the pricing page.
Contracts? We do not rely on lock-in. We rely on results.
Who owns the account? You do.
What results? The campaigns we run deliver click-through and conversion rates that lead the industry, across multiple industries: B2B software, cybersecurity, AI, ecommerce and more.
Would we tell you not to advertise? Yes, and we do it regularly.
If we do not think your product will succeed on Reddit, we will tell you before you spend any money. Our whole model depends on repeat business, and we know you will only come back if you are consistently happy with the results. A campaign that should never have run helps neither of us.
The first step is a free 30 minute call. You can book it here.
Common questions
How much does a Reddit ads agency cost?
Fees vary widely. Retainers often run from a few thousand dollars a month upward, and percentage models typically range from 10% to 30% of spend depending on what is included. Ours is a flat 25% with everything included.
Can I switch agencies without losing my campaign data?
Yes, provided the ad account is in your name. Insist on that from the start.
Want to know if Reddit will work for your product?
Team of Monkeys is a Reddit advertising agency that plans, writes, launches and manages campaigns with click-through and conversion rates that lead the industry, across many industries. If we do not think your product will succeed on Reddit, we will tell you before you spend any money. Our goal is repeat business, and we only earn that when you are consistently happy with the results. See our simple pricing or book a 30 minute call.