How much do Reddit ads cost?
There is no price list for Reddit ads. You set a budget, the platform runs an auction for every impression, and what you pay depends on who else wants the same audience at the same moment. The good news is that the entry point is low and the costs are usually friendlier than on the big, crowded platforms.
The three ways you can pay
- CPM (cost per thousand impressions). You pay for views. Common for awareness campaigns.
- CPC (cost per click). You pay only when somebody clicks. Common for traffic and conversion campaigns.
- CPV (cost per view). You pay for video views.
The minimum daily budget is small, around five US dollars per day at the time of writing, so nothing stops you from starting modestly.
What the numbers typically look like
Publicly reported figures vary a lot by industry and country, so treat any single number with caution. As a rough guide, many advertisers report paying somewhere between well under a dollar and a few dollars per click, and a few dollars per thousand impressions. Competitive B2B audiences in the United States sit at the higher end. Broader consumer audiences sit at the lower end.
What matters more than the click price is what the click is worth. A two dollar click that becomes a customer one time in twenty beats a fifty cent click that never converts. That is why we always look at cost together with conversion rate.
What pushes your cost up or down
Audience competition. Popular communities with many advertisers cost more. Niche communities are often a bargain.
Ad quality. Reddit rewards ads people engage with. A strong click-through rate lowers what you pay, because the platform wants to show ads that users find relevant. This is the single biggest lever you control, and it is the reason good ad copy pays for itself.
Country and season. Clicks from the United States cost more than clicks from most other countries, and prices rise near the end of the year.
Bid strategy. Automated bidding spends your budget efficiently once the campaign has data. Manual bids give you more control at the start.
How much budget do you really need?
Enough to learn something. A campaign that gets forty clicks tells you nothing. As a rule of thumb, plan for a budget that can buy at least a few hundred clicks per angle you are testing, over four to six weeks. For many companies that means a few thousand dollars for a proper first test. Our article on budgets and testing shows how to size it for your own numbers.
What an agency costs on top
Agency fees come in many shapes: retainers, setup fees, tiered packages, minimum commitments. Ours is deliberately boring. Team of Monkeys charges 25% of ad spend, plus VAT where it applies. No setup fee, no retainer and no minimum. If you spend $8,000 on ads, our fee is $2,000. The full breakdown is on our pricing page.
Because our fee is tied to your spend, we only grow when you choose to spend more, and you only choose that when the results justify it. This is by design. Our goal is repeat business, and the campaigns we run keep earning it with click-through and conversion rates that lead the industry.
If the numbers do not add up for your product, we will say so on the first call, before you have spent anything on ads or on us.
Three ways to waste money on Reddit
- Running one ad to one broad audience and calling it a test.
- Launching without tracking, so you cannot tell which clicks became customers.
- Recycling creative from other platforms. It drags engagement down and prices up.
More of these are covered in our list of common mistakes.
Common questions
Is there a minimum spend for Reddit ads?
The platform minimum is very low, roughly five dollars a day. The practical minimum is higher, because you need enough data to make decisions.
Are Reddit ads cheaper than Google or LinkedIn?
Often yes on a per-click basis, especially compared with LinkedIn. The fair comparison is cost per customer, which depends on how well the campaign is built and run.
Want to know if Reddit will work for your product?
Team of Monkeys is a Reddit advertising agency that plans, writes, launches and manages campaigns with click-through and conversion rates that lead the industry, across many industries. If we do not think your product will succeed on Reddit, we will tell you before you spend any money. Our goal is repeat business, and we only earn that when you are consistently happy with the results. See our simple pricing or book a 30 minute call.