Quick Answers

What Is a SERP?

A SERP is a search engine results page. Results change by location, device and language, so SEO tools check them through proxies in each target city.

By Team of Monkeys Editorial Updated 1 min read Affiliate disclosure

This guide contains affiliate links to Geonode, Webshare and Rayobyte. If you buy through them we may earn a commission, at no extra cost to you.

What Is a SERP illustration: a SERP is a search engine results page 3jdej38j4

The short answer

SERP stands for search engine results page: everything Google or Bing shows for a query, including ads, maps, shopping boxes and the organic links.

Why proxies come in

Two people searching "plumber near me" in different cities see different SERPs. Rank-tracking tools fetch results through proxies located in each market to see what local users see, and to spread their many automated queries across IPs.

Checking what Google shows in another city (animated GIF) 3jdej38j4
Checking what Google shows in another city. GIF via GIPHY

Also known as

Search results page, search engine results, rankings page.

Learn more

Affiliate disclosure: Team of Monkeys is an affiliate of Geonode, Webshare and Rayobyte. Links and banners marked as sponsored, and links to Geonode, Webshare and Rayobyte in the text, use our referral links, and we may earn a commission if you buy through them, at no extra cost to you. Our explanations and comparisons are written to be useful whichever provider you choose.

Editorial note: Proxy providers change their pools, features and prices often, so treat any figures here as typical ranges at the time of writing and confirm current terms with the provider before you buy.
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